Sodium Lauryl Sulfoacetate is not SLS. In the Health & Beauty Care/Cosmetic industry, SLS refers to a specific type of surfactant known as Sodium Lauryl Sulfate or its derivative Sodium Laureth Sulfate (SLES). SLS has been used for decades and is still used in other mass-market shampoos because it’s a cheap and powerful degreaser, but it can be harsh on the scalp. Live Clean® products do not contain SLS. Sodium Lauryl Sulfoacetate is not referred to as SLS in the cosmetic industry and has a completely different profile in terms of performance and mildness.
You claim Live Clean® products are SLS free, however you have Sodium Lauryl Sulfoacetate on your ingredient list.
January 8, 2021