Our Story

BELIEFS.
CHOICES.
VALUES.

Clean living can feel complicated. So many things to think about. So many ingredients to read. So many choices. We think Live Clean® can be simpler. 98% Plant & Naturally Derived* – It’s That Simple

We believe in living simply and joyfully.

We believe in choices that make our world and ourselves better.

We believe that clean living isn’t just about what we eat.

We believe what we put on our body, our children and in our homes matters.

YOU CHOOSE

Choose Live Clean®,

a nature inspired line of personal care and baby care products.

Choose Live Clean®,

Leaping Bunny Certified and made with a minimum of 97% plant and naturally derived ingredients.

OUR VALUES

LIVE KIND

never test on animals, and offer vegetarian and vegan products

LIVE SIMPLY

select safe and effective plant & naturally derived ingredients*

LIVE RESPECTFULLY

honor the earth by using recyclable packaging

LIVE FOR ALL

design products for every person, every ethnicity, every age

LIVE FREE

create products that are free from parabens, SLS and dyes

*Carefully selected ingredients derived from plants, minerals or other natural sources before processing. Includes water content.